Product Analysis

Consumers are increasingly demanding products that are designed with the environment in mind. We help product manufacturers meet this demand by identifying existing environmentally preferred materials and manufacturing processes, as well as those areas requiring improvement.

Our comprehensive product and manufacturing process analysis includes but is not limited to: the study of product composition such as percentage of pre- and/or post-consumer recycled content, raw material origination, preference for sustainable and/or renewable material use, manufacturing technologies and efficiencies, and waste stream analysis.

Our product reports assist all levels of command, from product development managers to sales representatives and marketing groups. Our analysis can be published on company websites and in company brochures, and helps positively differentiate product lines from the competition.

Product Marketing

We develop marketing strategies that help companies stay competitive as consumer demand for greener products increases.

After identifying the current or potential green attributes of a product line as part of the Product Analysis Service explained above, we recommend various marketing tactics that a company can employ to better leverage their product and/or company as “green.”

For example, we provide customized educational materials to product manufacturers and representatives so they can better understand how their products fit into the LEED® green building rating system and how these same products fulfill Environmentally Preferred Purchasing policies adopted by State and Local Governments across the U.S.

Please contact us to learn more about how our Green Marketing Services can give your product line a competitive edge in today’s evolving marketplace.